Which Online Services Will Stay after the Pandemic?

2022-07-18

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  • A recent public opinion study suggests a limited number of Americans are likely to continue using online services put in place during COVID-19 restrictions.
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  • In 2020, many daily routines went online, including schooling and office work.
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  • Food delivery services, online activities, teleworking, and telemedicine became more normal.
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  • Many services were created, reimagined, or popularized during the pandemic.
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  • Some services, such as online shopping and video conference calling, were in wide use before the pandemic.
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  • But researchers for The Associated Press-NORC Center for Public Affairs Research wanted to know if the new online services would remain popular.
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  • The study found that fewer than one in three Americans said they were very likely to use new, online services at least some of the time.
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  • The study found that close to half of adults in the United States said they were not likely to attend online, or virtual, activities or receive virtual health care.
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  • The Americans also said they were not likely to use food delivery or pickup services after the coronavirus pandemic is over.
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  • Close to half of those questioned said they wanted virtual options for health care, community events, exercise, or religious services to continue after the pandemic.
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  • Donna Hoffman is director of the Center for the Connected Consumer at George Washington School of Business.
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  • Hoffman said, "Rather than this either-or, I think we're likely to be facing a hybrid future."
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  • She said, "People have found convenience in some of these virtual options that just makes sense..."
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  • Hoffman added that many virtual options may have started during the pandemic.
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  • But they do not necessarily have anything to do with health safety. They are simply easier.
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  • Cornelius Hairston, a 40-year-old father, is married and his wife works on the front line of the health care field.
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  • So, he said his family was very careful throughout the pandemic. He said they only went out when necessary.
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  • Hairston said that his twin four-year-old boys are "COVID babies."
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  • For much of their young lives, the children did not enter a food store.
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  • The family used delivery services to avoid going to stores.
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  • But in the future, he expects to use delivery services "from time to time" or not often.
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  • Others say some food delivery or food pickup services are not as good as buying in-person.
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  • Tony DiGiovane told the AP that he felt nervous about high COVID-19 infection numbers in his home state of Arizona.
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  • So, the 71-year-old used food delivery services. He found them to be troublesome.
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  • "By the time I picked up the stuff," he said, "I needed more stuff."
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  • He added that there was always something "missing or wrong" on pickup or takeout orders.
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  • For Angie Lowe, a 48-year old woman from the state of Illinois, telemedicine was convenient.
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  • Her first telemedicine appointment was early in the pandemic.
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  • She was able to talk with a doctor without missing work or driving to a medical center.
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  • Lowe said, "It was my first telemedicine appointment, but it won't be my last. If I can do it, I'm going to do it."
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  • She and her husband returned to doing things in public more than a year ago, but she continues to use telemedicine.
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  • Sixty-three-year-old Karen Stewart understands that video calls are useful.
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  • She also sees some of her doctors online and likes that she does not have to drive to her appointments.
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  • However, she said it was "scary" when all of her appointments before a medical operation were online.
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  • She wanted more "hands on" care.
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  • Stewart added, there are "things that a doctor might pick up on that they can't see online."
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  • The pandemic created a chance to balance in-person and virtual services to support the physical and mental health of older adults, said Alycia Bayne. She is a researcher at NORC.
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  • Bayne said telemedicine could help people who have difficulty traveling, who do not live near a medical center, or who live alone.
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  • But technology has limits.
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  • Bayne said technological difficulties may explain why the public opinion study found that older adults are less likely to use digital services after the pandemic.
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  • She noted, however, that the AP-NORC study also found similar percentages of adults across all ages saying virtual options should continue after the pandemic.
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  • "They recognize the benefits of virtual services," she said.
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  • "But they're also ready to start getting back to their pre-pandemic routines."
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  • Bayne added the new services are an added benefit for people needing them:
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  • "The silver lining, of course, is that these services are now available."
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  • I'm Anna Matteo.